Culture

Development Goal： Make Eco-friendly Electrical Appliances

Values：Openness, Innovation, Responsibility, Integration

Business Philosophy： Commonness, Inclusiveness, Sharing

Talent Philosophy： Virtue-oriented, Cultivation-focused

Brand Interpretation

The English logo is composed of two profound words: Power that symbolizes energy and power and Lotus that means gentleman, pureness and safety, which has the similar pronunciation with the Chinese characters and can be translated as “Energy Flower”. The logo written in a slightly modified modern English font is simple and legible.

The graphical logo has sleek curves, and seems simple and dynamic. The graph based on line-linked power network, and the shape of hug and jump, reflect that power system brings convenience and joy to human life. Lines represent that Powerlotus is connecting power and life in practice. The flexibility of curves symbolizes Powerlotus’s toughness and plasticity. The world is shrinking because of its progress. The logo is designed tightly to express the spirit of “Constant Innovation, Close Cooperation” and the best wish of “Perfect Effect, Good Performance”.

The logo colored in blue (symbolizing technology, innovation and progress) and green (standing for life and environmental protection) demonstrates Powerlotus's vitality and affinity and highlights its features as an electrical enterprise.

Logo Annotation

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